Hertz – Car Rental Website UX/UI Case Study
Project Overview This project is a UX/UI redesign concept for the car rental company Hertz. The goal was to create a modern, user-friendly, and efficient booking experience that improves usability, clarity, and conversion rate.
Role
UX/UI Designer
Industry
Hertz
Duration
2 weeks
Objective
To simplify the booking flow, enhance usability, and create a clean, high-converting interface that builds user trust.
Design Approach
Minimal layout.
Bold typography.
Brand-aligned color system (Black, Yellow, White).
Consistent spacing & component system.
🛠 Tools
Figma | Auto Layout | Interactive Prototype
Reflections
This project reinforced the importance of user-centered research and iterative design in building meaningful digital experiences. Through each stage — from research to high-fidelity prototyping — I focused on understanding user behavior and simplifying complex booking processes.
Working on the redesign of Hertz strengthened my skills in problem-solving, visual hierarchy, and interaction design. It also improved my ability to think strategically about usability, conversion, and brand consistency.
Overall, this experience helped me grow not only as a designer, but as a strategic thinker who designs with purpose and clarity — laying a strong foundation for my future career in UX/UI design.
Other projects
Zoom App UI Redesign
A modern and user-friendly interface for online meetings, focusing on clarity, accessibility, and seamless communication. Designed to improve usability for video calls, chat, and scheduling.
Personal UX/UI & Graphic Design Learning Journey
Designing a mobile app to connect food enthusiasts through shared dining experiences, from concept to prototype.